A new generation of Park and Rec Staff



By Steve Weingarten, People for Parks

imageGraduates of a Dept. of Labor training program in South L.A. and Hollywood get ready for the working world

Parks mean different things to different people. Children make a beeline for the swings and slides, young adults choose sides for half-court basketball games, and families enjoy scarce green space for cookouts. When Nick Pedreira looks at a park, the Marine Corps veteran sees his future.

Pedreira and dozens of other Green Team members have learned to build and maintain urban parks in an 8-week program funded by the U.S. Department of Labor. Training was provided in classrooms, at a variety of public areas, and at Community-School Parks (CSPs) run by the L.A. Unified School District and People for Parks (PFP).

On Nov. 15, PFP and the Coalition for Responsible Community Development (CRCD) hosted a ceremony in South L.A. for Green Team graduates, who are now certified in skills applicable to private and public recreation facilities for creating and sustaining green spaces and maintaining recreational equipment.

CRCD Youth Development Director Noemi Soto told trainees that their graduation will unlock greater accomplishments, and said she was reminded of rapper Tupac Shakur’s verse, “I’m not saying I’m gonna change the world, but I guarantee that I will spark the brain that will change the world.”

PFP President Jack Foley recounted his own stormy youth as the son of a single mother in Northern California, including fights and getting expelled from high school before going on to earn a doctorate and teach at Cal State University Northridge. “Life is a long distance run. You can change. Connect with the people that can help you.”

Albert Areola described how proud he was to graduate. “I have messed up enough during my life. Now, at 20, I feel I have accomplished something. I thank CRCD for helping me to make my family happy.”

imageGreen Team member Kimberly Gafford receives her certification and diploma from CRCD’s Sal Ybarra (center) and Alex Martinez. Gafford developed new skills — and muscles — during more than 150 hours of classroom and hands-on training to create and maintain parks and recreation programs. Photo by Steve Weingarten

Graduate Kimberly Gafford said she developed new skills – and muscles – in the program. “Landscaping is hard. You have to put your love into it. They had us filling wheelbarrows with soil and moving it across the street.”

Gafford is looking for a job now, but is concerned about being taken seriously in a field largely dominated by men. Meanwhile, she is working on the CRCD outreach team and studying speech. “I’m shy,” she said, “but I think that will help me communicate better.”

Joi Chilton was working for Jack in the Box before the training program. “The skills we learned are awesome. I like landscaping, and I love painting and finishing.” Chilton is now working for ADT alarm systems while she looks for work as a painter.

CSPs are landscaped playgrounds providing a healthier environment for students during the week and a safe spot for the whole neighborhood to enjoy during weekends and school breaks. Late last year, as PFP and the school district were putting the finishing touches on their first two CSPs, the Department of Labor agreed to pay at-risk youth while they learned to maintain the unconventional green spaces.

CRCD and another training partner, the Hollywood Beautification Team (HBT), recruited 18- to 24-year-olds from the neighborhoods around Trinity Street Elementary in South L.A. and Vine Street Elementary in Hollywood. Candidates had to pass a background check, but a high school diploma or GED weren’t required.

Trainees got their hands dirty learning the newest techniques in landscaping, pesticides and nutrition, including how to build bio-swales to prevent water from running off and redirecting it back into the water table. The 165-hour curriculum also included career strategies and life skills, such as handling a checking account and managing a budget.

For example, Florida-based Scott Burton, who educates experienced park professionals, gave a 3-hour training to the HBT Green Team on inspecting play equipment, including state and federal requirements for fall protection and other safety issues. Trainee Kathryn Loutzenagiser said Burton “taught us about all the dangers in a park for little kids, and all the things you can do to make parks safer.”

Miguel Cowo has worked with HBT since his senior year in high school, but hadn’t considered urban forestry as a calling until a landscape architect spoke to the class about how cities are going green. “All around us people are planting trees and creating parks, and it came into focus that this could be a great job for us.”

Angel de León said Green Team members are remaking neighborhoods “like you would want to live there. We are making a difference, whether it’s removing graffiti or planting trees. People thank us when we finish a job.”

Loutzenagiser, Cowo and De León all attended Vine Street Elementary as children. At the graduation ceremony, PFP’s Nancy Matthews told the trainees that the public-private partnership with the Labor Department is one way the government can help. “But you guys are the life of this program. You touched lives, communities and people, and have become role models for younger kids in the community.”

For more information about the Green Team program, contact Steve Weingarten of People for Parks at (626) 675-2156.

Support Seniors for the Holiday Season



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In South LA, the Art Doctors Are In



By: Danielle Tarasiuk

The Art Doctors might not be able to cure a crippling illness, but they may be able to provide a colorful cure for a bland t-shirt, shoes and even cars in South Los Angeles.

The list of artistic endeavors the Art Doctors take on is extensive: air brushing, silk screening, painting wall murals, logo and graphic design, car murals, illustrations, and graffiti art.

Owner Alan Araugo is passionate about his small store near the front entrance of Slauson Super Mall where they have been a main staple for over 20 years.

He is currently the only artist there, but occasionally take on apprentices.

During that time, they have been able to work with a long laundry list of celebrity stylists doing everything from music videos (their artwork appeared in Gwen Stefani’s music video for “Hollaback Girl”) to painting celebrities’ cars.

Araugo said they have even gained notoriety due to different mentions in pop culture. The Art Doctors and the Slauson Super Mall were mentioned in rapper Dr. Dre’s song, which brought attention to the store, he said.

Since he mostly works with stylists and not directly with celebrities, he has been able to remain under the radar. Araugo refers to himself as a “ghost designer” and prefers to remain that way.

“It’s crazy that people don’t know who you are, but you’ve done so much work,” said Araugo.

Despite the Art Doctors’ success, Araugo has no interest in moving his shop to other areas of Los Angeles where the urban art scene is booming.

The entire artistic movement in California was born out of South Los Angeles and Araugo likes staying close to his roots.

He said he has seen friends and colleagues move their business, become successful for two or three years then after a short period of time close down.

“For some odd reason, being here [Slauson Super Mall] is kind of timeless,” said Araugo. “People come here regardless.”

New vision of Slauson Avenue in South Los Angeles



Residents in South Los Angeles gathered together Monday evening to share their fondest memories of being on Slauson Avenue, while proposing a vision of what they see Slauson becoming, at Junior Blind of America’s center.

The meeting, held in partnership with LA Commons and the Los Angeles County Arts Commission, was to help shape the development of the Slauson Corridor Revitalization Project, spearheaded by the Office of Supervisor Mark Ridley-Thomas. image

“I don’t want to go to Culver City to get a nice sandwich. I want to go right here, where we are and have a sense of pride in it,” said resident Roy Wheatle.

Everyone at the meeting agreed that they wanted the new Slauson Corridor, between Overhill Drive and Angeles Vista Boulevard, to offer more shopping and outdoor dining experiences, along with a pedestrian friendly atmosphere.

Karly Katona, deputy for sustainability for the office of Mark Ridley-Thomas, said making a livable, walkable community requires the input of its residents.

She said it was essential for those involved in the planning process to receive feedback from residents and local business owners to understand their needs and wants.

Erin Stennis, deputy to Supervisor Ridley-Thomas, added that it would have been impossible for the district to implement changes without feedback from the community. image

“This is a community that has traditionally been engaged,” said Stennis.

Supervisor Mark Ridley-Thomas said the revitalization is also an effort to “bring value to the land use and space.”

“My role is essentially one to catalyze the process, to attract attention to it and make investments into it with the resources of Los Angeles County,” said Ridley-Thomas.

He added that the project was not a publicly funded project, but one that uses the public’s input to help attract private investors.

“We are teeing this up in a way that is worthy of this environment…I don’t see that to be a pipe dream,” said Ridley-Thomas. “This is going to be an emerging market that will not be ignored.”

A portion of the meeting was dedicated to hearing development plans from student-led teams at USC and UCLA, as part of a real estate challenge organized by the National Association of Industrial and Office Properties (NAIOP) and sponsored by Ridley-Thomas.

The challenge is a 6-week case competition where students from both schools are tasked with solving a development issue, such as the Slauson Corridor.

This is the 15th year the challenge has taken place between UCLA and USC tied with 7 wins each, which makes the Slauson project a tie-breaker competition, according to Ridley-Thomas.

The winning team has not been announced, but residents applauded both schools for the research put into their presentation.

Both teams proposed a space that would seamlessly mix dining and retail shops with senior independent living.

USC proposed a two-story parking structure with multiple entrances for residents and visitors.

UCLA had surface level parking citing that many grocery stores preferred it to structured parking due to safety and its ease of access. image

For residents, the most anticipated portion of both presentations was hearing the possibility of specialty retail grocery store, Trader Joe’s, making its home inside the renovated corridor.

USC believed the area had the potential to attract Trader Joe’s.

While UCLA said based on their meetings with the company, it would be difficult and proposed building a Lazy Acres Market, an upscale grocery store chain operated by Bristol Farms, which caused some in the crowd to become upset.

Ridley-Thomas pointed out that it was important for residents to have not one but several choices in where they would like to shop.

The next meeting, discussing the environmental impact report for the Slauson Avenue streetscape, is scheduled to take place on Monday, Dec. 3 at 7 p.m. at Junior Blind of America.

South LA resident turns adversity into a business opportunity



Patrick Thelen
Associate Editor

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Veronica Hendrix

There are no coincidences in life. Things always happen for a reason. At least, that´s how it seems when we look at Veronica Hendrix, a South LA resident who opened a spice store named Bromont Avenue Foods in 2009.

In 2006, Ms. Hendrix went to the doctor for a routine exam and was diagnosed with high blood pressure. She was told that she needed to change her life style. This meant decreasing her levels of stress, creating exercise routines and changing her food habits.

“I had to give up salt, and like a lot of us I was addicted to salt. It was crushing to find out I had such a high blood pressure,” said Ms. Hendrix. “However, instead of getting mad, I decided to get nifty and told myself that I was going to create my own salt substitute.”

After much experimenting, she created a spice that would blend deliciously with different types of food. “One day, one of my girlfriends tasted my spice, loved it, and said that I should try to sell it. I had never considered that idea before.”

Ms. Hendrix, a journalist who works as a Public Information Officer for a government agency, took her friend´s advice very seriously. As she had no past entrepreneurial experience, she began doing research to find out exactly what had to be done to open her own company. She also did a number of focus groups and invited people over to try her product.

After a lot of hard work, Bromont Avenue Foods opened as an online store. The company is named after the street Ms. Hendrix was brought up on, located in the San Fernando Valley.

The “Spice Lady” develops her business

Ms. Hendrix, also known as the “Spice Lady” among her friends and customers, opened her online store with only one product: a flavorful mix of over 20 ingredients she calls Red Velvet Gourmet Spice Rub and Seasoning. Although her spice was thoroughly enjoyed by those who consumed it, she was having a hard time getting her product sold in retail stores.

“I began having conversations with representatives of Bristol Farms. These people told me that if I wanted to get my product in a large retailer, I would need to come up with new spices.”

Following their advice, at the end of 2009, Ms. Hendrix created a new product called Velvet Noir Gourmet Spice Rub and Seasoning. “After doing some research, I found out that men wanted something a little more robust in flavor; that´s how I came across the Velvet Noir.”

As soon as the Velvet Noir came out on the market, the “Spice Lady” decided to jump into a new challenge and began writing a recipe book entitled “Red Velvet Gourmet Rub and Seasoning: Heart Healthy recipes.” The book published at the end of 2011 required a lot of dedication.

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Ms. Hendrix’s recipe book

“While writing the book I became a cooking maniac. Each recipe I include has a colored picture that shows how it looks. My goal was to have people understand that a spice rub is a versatile product that does not have to be used only for barbecue grilling. My spices can be mixed with chicken, fish, pork chops, roasted vegetables, chili and even desserts,” said Ms. Hendrix.

This year has been very important for the development of Bromont Avenue Foods. The company has stopped selling products exclusively on-line. Both the Red Velvet and the Velvet Noir are being sold at the Santa Monica Seafood Market and Cafe and the Simply Wholesome Health Food Store and Restaurant in Los Angeles.

Ms. Hendrix recently created a new spice named Velvet Calor. As soon as her label is printed she will begin selling the new product. The “Spice Lady” –who also likes to be called the “Spice Maiden” –is currently working on developing two additional blends. One will have a smoky flavor and the other will be only for sea food. “In the long run, my goal is to have seven or eight products,” she says.

Going global

During the last months, Ms. Hendrix has been attending several trade missions and events. Through these experiences she has learned a lot about foreign markets and what needs to be done before she can begin exporting her products.

“Morocco, Dubai, Brazil and India are some of the countries that have shown interest. I predict that at some point in the next 12 months, I will be exporting my products to another country.”

Residents Line Up for Annual Turkey Giveaway



A line of people began forming as early as 8 a.m. on Monday, for a chance to receive a free Thanksgiving meal outside of Jackson Limousines’ fleet yard in South Los Angeles.

E.J. Jackson, founder and president of Jackson Limousine Service, was initially worried because donations were significantly low, but said corporate and local donations picked up before Tuesday’s giveaway.

“Walk by faith not by sight…I’d be lying if I told you I didn’t have any doubts, but I knew God would provide,” said Jackson, who has been giving away turkey dinners for the past 30 years.

Volunteers were lined up along a table bagging fresh produce such as broccoli, tomatoes, bell peppers and celery. The plastic bags were then placed into a cardboard box with other Thanksgiving items like a box of cornbread mix and stuffing. image

The frozen turkeys were still safely packed away.

“This helps me get in the holiday spirit by helping the less fortunate,” said South L.A. resident, T.J. Falls. “I have two jobs…I don’t mind volunteering because when you’re doing it from the heart you don’t get tired.”

Eve McCraw and Resee Coney were the first in line for Tuesday’s giveaway, arriving at the entrance at 8 a.m.

The two said it has been difficult to find help in South Los Angeles during the holiday season because many places have been cutting back on food donations.

“It’s a blessing,” said Coney.

McCraw said she has been receiving Thanksgiving dinners from Jackson since 2009 and every year, she has seen the crowd grow.

Over the last four years, a growing number of those waiting in line have been from cities outside of South L.A. like San Bernardino and Ontario, according to Fatty Jackson, organizer and nephew of E.J. Jackson.

Fatty continued that he has also seen the line start earlier each year with residents lining up one and even two days before the giveaway.

“It’s been more of a mixed crowd – all nationalities over the last four years. There’s more young mothers, single mothers and senior citizens,” said Fatty.

Jackson’s nephew has been volunteering for the past 17 years and helps ensure the donation process runs smoothly.

He said each year they have been able to speed up the process and prevent any confusion, especially with the help of the Los Angeles Police Department and the Los Angeles County Sheriff’s.

While donations have dropped over the last two years, he believes they will still be able to serve about 4,000 people.

He feels the reason the turkey giveaway is able to continue is because of his uncle’s passion for giving back to the community.

“Sometimes people don’t want to give because they don’t know where the money is going to, but with my uncle, you can see where it’s going,” said Jackson.

Promoting health in the Latino community



Latinos in low-income immigrant communities tend to seek medical attention at the last minute – often, in an emergency room. It’s not because they don’t want to go to the doctor. It’s because they can’t afford it. A lack of health insurance, limited access to low-cost care, cultural factors and language are many times barriers to getting the help they need.

That’s where promotoras come in. They’re health educators, advocates, mentors and outreach workers. They’re effective in their health prevention information efforts because they usually come from the very communities they serve.

In South LA, non-profit organization Esperanza Community Housing has a popular program that since its inception in 1996 has trained and graduated almost 400 men and women promotores.

Juanita Calel is one of those graduates. Originally from Guatemala, she has dedicated her life for the past 12 years to helping others in her community. As a promotora, she gives health classes, goes to health fairs and even does house visits to provide health prevention information all year round.

Like other promotoras, she focuses on breast cancer awareness as the need arises. Calel talks about her passion for health education and the challenges she faces in relaying information about breast cancer among Latinas.

Najee Ali publishes his autobiography



imageCivil rights activist Najee Ali is a familiar name to South LA. He is founder and Executive Director of Project Islamic H.O.P.E. (Helping Oppressed People Everywhere) and has been on the frontlines of many movements and issues in South LA. — everything from racism to police brutality to prostitution and more.

Ali hails from Gary, Indiana and made his way to South Central LA where he had numerous brushes with the law. In 2008, he was sentenced to state prison for trying to bribe a witness in a criminal case involving his daughter. But Ali also found his way to community activism and became a well-known crusader and fighter of injustice. His new autobiography called “Raising Hell: A Life of Activism” details 18 episodes of that activism.

Ali, a USC alumnus, talked about his book and his involvement in issues like the LA civil unrest from the Rodney King verdict in an audio interview with Kristen Nakashioya of Annenberg Radio News.

South LA school teacher selected as a California teacher of the year inspires her 4th grade class



By Patrick Thelen
Associate Editor

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Ms. Márquez teaching her 4th grade students

“Class, stop working on your assignment. We´re going to go out for recess.”

When Verónica Márquez, a 4th grade teacher at Harmony Elementary School, said these words, there were no outbursts of happiness. Quite the contrary; for about 10 seconds, her students continued working on their task and showed no signs of wanting to stop.

Ms. Márquez, who was recently selected as one of five California Teachers of the Year, had thoughtfully crafted a lesson in which she mixed mathematics, art and history, and the children thoroughly appreciated it. After learning about different geometric shapes that included triangles, quadrilaterals, pentagons and hexagons, the students were told to create a portrait based on these newly learned forms. To help inspire them, Ms. Márquez talked to them about Pablo Picasso and showed them diverse cubist paintings that the Spaniard had created.

Once they finished their final touches, they quickly and quietly put their assignment away and followed their teacher’s instruction.

“To motivate my students, I try to do creative things they don´t usually see at home. Mixing art, music and technology can be very helpful. We also do a lot of reading in the classroom and sharing out loud. This helps my students make connections with what they experience at home,” says Ms. Márquez. “All of those things put together, create an environment in which students want to learn.”

Ms. Márquez, a UCLA graduate in sociology, has been teaching for 14 years. “I can´t remember when I first decided that I wanted to teach,” she said. “My mom says that I wanted to be a teacher ever since I was a child. She always noted that I wanted to play teacher with my dolls and my sister.”

Ms. Márquez, whose parents are Mexican and arrived in California in the 1970s, was born and raised in South LA, and she is strongly attached to her community. “There is so much history and so many good things coming from this community. I want my students to understand and know that.”

Being bilingual has been a huge asset in this teacher´s career. “In the community that I work with, knowing a second language is a huge plus. It allows you to create an automatic connection with the parents,” she says.

Harmony Principal Sylvia Salazar is in complete agreement. “Being bilingual is very important. It will not only allow a teacher to help a Latino student who is learning the English language; it will also allow the teacher to communicate with parents.”

Involving parents and showing them how to support their children´s learning is something that Ms. Márquez takes very seriously. “I always give parents my phone number and tell them to call me if they have any questions.”

Ms. Márquez also visits the homes of her students. “When I see that a student needs extra help or when parents can´t attend parent-teacher conferences, I will go to their homes.” Through the years, she has formed strong bonds with students and their families, and will sometimes visit them at birthday parties and other social events.

Achieving Results

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Classroom discussion

Giant Size Butterfly, a song created by Justin Roberts, welcomed the children on their way back from recess. Ms. Márquez, with the help of her Teacher Assistant Jazmin Albarrán –a South LA native who studied at Jefferson High School– used this song to conduct a class that was designed to teach her students how to make inferences and connections.

The level of participation and engagement among her students was huge. They actively participated throughout the entire class and listened to each other’s opinions with interest and respect. Mark, one of her students, said that “Ms. Márquez makes classes interesting. She pressures us to think, and it works.”

Classmate Luis agrees. “I like how she teaches. When we´re covering a difficult subject, she always finds a way to make us solve the problem.”

Last year, ninety percent of her students tested at grade level or above on state standardized tests in reading and math. In addition, four of her students obtained perfect math scores.

Ms. Salazar said that “what makes Ms. Márquez special is that she teaches from the heart. She teaches her students how to analyze and think critically and gives them the opportunity to interact and learn from each other.”

Challenges

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Harmony Elementary School

An important challenge teachers must confront is learning how to interact with students and parents coming from different cultural backgrounds. Ms. Márquez believes that during their university years teachers should receive instruction that will help them to understand different cultures. “Students from Mexico, Guatemala or El Salvador aren´t the same, and it is important that teachers recognize the differences,” she said.

Ms. Salazar, who was a teacher before becoming a principal, added that “we need to make sure we not only know how our students are doing academically, but also how they´re doing emotionally. Students will sometimes come to school with a heavy backpack. This backpack isn´t heavy because of their books, but because of the problems they bring with them. In order for us to be able to teach them, we must unload that backpack and make them feel good about themselves.”

The challenge is big. Nevertheless, both Ms. Márquez and Ms. Salazar are eager to continue confronting it.

Jobs as Metro drivers available



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