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A recent poll by the Los Angeles Times and the University of Southern California shows that 51 percent of California voters oppose legalizing marijuana.
With just a week away from voting time, the Yes on 19 campaign says it is stepping up its efforts.
But both campaign sides have had little capital compared to other campaigns this election cycle. With less money, the campaign is focusing on reaching voters online instead of on televesion.
Recently, the campaign for legalizing marijuana just got a monetary push from investor George Soros. He donated $1 million to the Drug Policy Alliance.
Stephen Gutwillig is one of the alliance’s spokespersons. He declined to give details about Soros and the donation. He did say, however, that the alliance plans on using the money for voter mobilization and public education.
It is a little late in the game to film and televise advertisements. So far, there is only one pro-legalization marijuana advertisement done by the Yes on 19 campaign.
Tom Angell is the spokesperson for Yes on 19. He says the advertisement originally played in Los Angeles, but it recently expanded to Bakersfield, Fresno and Chico. The campaign also purchased a “predicted dialer.” That is a gadget that calls about five people at once, and when someone picks up the phone, it connects to a volunteer.
Their so-called “grassroots campaign” will be focusing more on communication though Facebook and blogs. They also signed up hundreds of volunteers to man the phones. Expect a phone call this week.