New name game: South LA or SOLA?



SOLA

What’s in a name? More than a decade ago Los Angeles officials decreed that the area south of the 10 freeway would no longer be referred to in official documents as South Central. Instead, to end the stigma of crime and violence associated with the area, officials rebranded it “South L.A.” but the area may soon see another name change.

District 8 Councilman Barnard Parks introduced a proposal last week to abbreviate South L.A. to “SOLA.” The proposed change is indicative of a larger trend at promoting city nicknames: West Hollywood has been embraced as WeHo, and Downtown has taken on the moniker DTLA for locals.

Read the original City Council file on changing “South Central” to South L.A.” in 2002.

As far as South L.A. residents? “They see these other communities reinvigorated by these contemporary names,” Parks told the L.A. Times. “And they wonder, at times, why their community is lagging behind.” [Read more…]

South LA vs. South Central: What’s in a name?



Florence and Normandie, considered the intersections where the 1992 riots ignited. | Intersections

Florence and Normandie, considered the intersections where the 1992 riots ignited. | Intersections

Ten years ago, by local decree, “South Central” became “South L.A.”

The name change represented City Hall’s effort to halt the stigmatization of an area that had put up with gangs, shootings, urban blight, diminished resources and poverty for decades.

Some called the change a foolish move that would only bring superficial change. Others took offense, saying they were proud of their “‘hood” roots. All the while politicians like Jan Perry and Mark Ridley-Thomas said the new moniker could give the neighborhood a much-needed boost. One resident (from Vermont Square, to be precise) said the media had made “South Central” synonymous with urban poverty. She told the Los Angeles Times:

“Anything bad happens, you get on TV, and the first thing you say was ‘South Central.'”

Today, city officials along with mainstream media and many Angelenos call the collection of neighborhoods south of the 10 freeway “South L.A.”

If a name can carry as much weight as the proponents for the change seemed to believe, then it’s time for a check-up. How does a name affect the way people see South L.A. — both looking in and looking out? And what can we learn about developments in South L.A. over the past ten years just by asking about a name?


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A decade after the name change experiment began, Intersections wants to take the pulse of the city. We are asking Angelenos of all stripes to let us know what they think. Scroll down to read comments from city officials, organizers, workaday moms and dads, writers, educators, students, seniors, youth and others, and check back soon for more. 

And we want to hear from you! Please write your thoughts below to join the discussion. Every week we’ll feature new responses at the top of this page. Questions or comments? Email [email protected]

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JOSH SIDES

Professor of history at Cal State Northridge

I take it on faith that there were many people for whom the name change meant something really important. It meant that they had shed this stereotype of a community in endless violence, unemployment, poverty, dysfunctional families, drug abuse and all that. So, the psychological benefits that residents derived from that is not something anyone has measured, and I can only imagine that they’re fairly substantial. But I cannot make the connection between the psychological benefits and the material changes. The material changes are happening entirely on a separate track from that psychological benefit.

Sides teaches at Cal State Northridge and is also a writer and editor. The quote above is an excerpt from the full interview with Intersections.

OSCAR MENJIVAR

Founder/CEO, Urban Txt

I think “South Central” brings a sense of community for the people who grew up in South L.A. I never felt that it was such a bad place to live. It was portrayed very differently in the movies, it was portrayed bad. If anything, “South Central” is a sense of pride, and sense of community. A place where people grew up with similar issues, similar challenges. I’ve overcome great challenges, and I’ve done amazing things.

My question would be: What were the goals of changing the name to South L.A? Was it to change the stigma South L.A. had? Have we accomplished that? And if so, how? And by changing the name to South LA, who did it benefit most?

What do you see as an important issue now in South L.A.?
There’s a big access divide to technology. If you look at the trends in education right now, there’s lots of trends moving to online systems. Well, if I’m a kid in South A. and I don’t have Internet access, but my teachers are telling me I need to study online, then how do I get that? The access to high-speed Internet affects education, economic empowerment, and access to information to be able to be knowledgeable about what’s happening in your community. I want our kids in South LA to be able to create with technology — not just to consume information, but to create media pieces, to create apps, to create websites. || Daina Beth Solomon

Menjivar’s “hackerspace” for Urban Txt is slated to open in the summer of 2014. To learn more about his organization, read an article from Intersections: “South LA teens code their way to success by learning technology basics.”

EmoryHolmes

EMORY HOLMES II

Writer

I used to hate it when I would hear people, mostly white newscasters, when they would refer to any place where Black people lived … as South Central.

What they were saying is, this event is associated with Black life, Black depravity, Black hopelessness, Black despair, Black crime, Black poverty. Any time you heard someone say ‘South Central,’ what they were actually trying to evoke was the goblin of Black horror. || Sinduja Rangarajan

Click to hear more from Emory Holmes: 

Emory Holmes II is a Los Angeles based playwright, novelist, poet and journalist. His news stories have appeared in the Los Angeles Times, San Francisco Chronicle, The Los Angeles Sentinel and other news outlets across the country. He is author of novels “Black Rage” and “Sunday Hell,” while his crime stories have appeared in three anthologies: “The Cocaine Chronicles,” “The Best American Mystery Stories 2006,” and “Los Angeles Noir.”

ElzaGonzales

ELZA GONZALES

Resident

“South Central” — that’s the way I’ve known it. South Central, the ghetto. People get scared when you say South Central. The only difference [between South Central and South L.A.] is that when you hear South Central you think it’s all about gangs, criminals, and violence. South L.A. is like the buildings, all the good views, all the good stuff that people come and see, that the tourists come and see. But if you go to South Central you see something else. You’ll see violence. That’s the way I see it. But I live in South Central, not South L.A. || Ashley Hansack

TaniaCortesQuote

TANIA CORTES

Resident

I call it “home” because that’s where I grew up. Because that’s where my family is. That’s where I live. I wouldn’t move out of L.A. Everything’s here. Every freeway that you want to go, each direction is all around Downtown L.A. and South Central. There are beaches about 20 miles away. Disneyland the other way. Hollywood. Why would you move out? Everything’s here. That’s why people are here. || Ashley Hansack

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ERNESTO GALLARDO

Resident

I call it “South Central” because that’s how it’s always been called. They started saying that South Central was a negative term for “South Los Angeles.” People were saying that it was ghetto and all this. I think it’s bullshit… If you ask me where I’m from I’ll say South Central. I’m not ashamed of where I live, I don’t need to sugarcoat anything. I think that’s what it is. South L.A. is just sugarcoated for South Central. You feel me? I think ultimately the hood is going to be the way the people make it. || Ashley Hansack

JoaquinJOAQUIN CIENFUEGOS

Organizer, CopWatchLA

I call it “South Central” because I grew up here. To me, “South L.A.” always meant south of South Central. South Central goes all the way into Watts. Once you get into Compton, the South Bay, Huntington Park, or the Southeast, to me, that was South L.A.

South Central has a powerful history. Since many people migrated here from the South or moved here from Mexico, their struggles intersected. And I think this community is one of the only areas where you don’t see animosity or tension between black and brown folks. Especially for young people, because they grow up together. You have black youth that listen to rock en espanol, or Chicano youth who are into hip hop. The culture here in South Central is more mixed. For me, saying “South L.A.” erases that history. || Daina Beth Solomon

LinaLINA FRAUSTO

Resident

I’ve never heard anyone call “South Central” “South L.A.” until today. I do therefore believe it is a superficial action because it seems that it is dividing the community more than anything. …Compton and Inglewood supposedly aren’t included in the South L.A. line divide and those are two of the most affluent POC [people of color] communities that were once grouped in with South Central. || Skylar Endsley Myers

Lina Frausto is a 24 year old from Watts who has spent most of her adult life in New York City.

XochilXOCHIL FRAUSTO

Intersections South LA Reporter Corps

“South Central” is a word people use to represent culture, language and events that have occurred here. It’s really specific. “South L.A.” is kind of like, ‘let’s forget about all of that and sort of pacify what has occurred in the area.’” || Skylar Endsley Myers

Xochil Frausto is a 24-year-old Watts Native who now lives in Oakland.

Prokop1

EDWARD PROKOP

Captain, LAPD Newton Division

The name change is one piece of that pie of how the community has changed. Certainly, violent crime is not what it was in 2003. The entire neighborhood changed. How we do policing changed, how we do outreach changed, how we do partnerships has changed. Collectively, all of this is having an impact. The name change, I don’t know how much weight that carries, but it happened at a time when everything started to change. You can’t discredit one thing; many things have had a fight in our success here. || Daina Beth Solomon

Williams2JONATHAN WILLIAMS

Founder and CEO, The Accelerated Schools

I’ve worked in South L.A., and what’s considered South Central, since 1990. And as much as it is associated, nationally as well as internationally, with crimes and drugs and bad things, I have learned to appreciate South Central.

There are wonderful people here. I feel I have a moral obligation, through the school as well as through all of our relationships, to elevate that story. We need to work as hard at capturing the great things as focusing on the murders and drive-bys.

Cosmetics like names are important, because they can inspire and capture value. But at the same time, if we can actually do the heavy lift of preparing kids for college, that’s ultimately what’s important. || Daina Beth Solomon

MikePoet2MIKE THE POET

L.A. writer and author

I think that the name change has helped with the healing process and helped with improving South Central’s image. But names alone can’t change much and I am sure old-timers would miss “South Central.” || Sinduja Rangarajan

Carlos1CARLOS JAUREGUI

Organizer, Strategic Actions for a Just Economy

I say South Central. I think it’s the appropriate name for the culture, which can actually go beyond the bounds of Historic South Central. Historic South Central is just a small piece. But the similarities of the culture extend through the entire area south of the 10 to the 105, and Crenshaw to Alameda. It’s difficult to distinguish one neighborhood from the other. They all have their own little quirks, but a lot of the issues, and the people and the culture, are the same. And the reason they changed the name, I guess because of the stigma “South Central” had, affected the entire area.

I live in Gramercy Park. If you ask me where I live, outside of South Central, I’ll say South Central. If people in South Central ask, I say Gramercy Park.

I don’t say “South L.A.,” because the reason for changing it was the stigma, as if that was going to change all the ills. I believe the way to address it is through politicians and developers and activists.

I’ve never heard a Latino or any immigrant call it South L.A.. It’s “sur centro.” The people that I hear call it “South L.A.” the most are people that don’t live there. Or, the people that do live there are the politicians, and the developers. I think it’s just white-washing. || Daina Beth Solomon

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We want to hear your perspective! Write your thoughts below to join the discussion.

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