What’s in a name? More than a decade ago Los Angeles officials decreed that the area south of the 10 freeway would no longer be referred to in official documents as South Central. Instead, to end the stigma of crime and violence associated with the area, officials rebranded it “South L.A.” but the area may soon see another name change.
District 8 Councilman Barnard Parks introduced a proposal last week to abbreviate South L.A. to “SOLA.” The proposed change is indicative of a larger trend at promoting city nicknames: West Hollywood has been embraced as WeHo, and Downtown has taken on the moniker DTLA for locals.
As far as South L.A. residents? “They see these other communities reinvigorated by these contemporary names,” Parks told the L.A. Times. “And they wonder, at times, why their community is lagging behind.” [Read more…]