Homeboy Industries, a nonprofit gang intervention program, is hosting a virtual car wash campaign to raise $10 million for the L.A.-based organization.

The concept behind the project came from the use of car washes to raise money in local neighborhoods.

“In our community, when tragedy strikes, when there is an unexpected financial need, people come together for a car wash,” the Homeboy Industries site said.

The organization is hoping to get 1 million people involved, asking participants to donate $10 to help fundraise for Homeboy Industries and their efforts to create jobs and a safe haven.

So far, the Web site that is hosting the virtual car wash has reported that 2,995 people have donated.

Video credit: Homeboy Industries

Photo credit: Creative Commons