Inglewood-based architect Chris Mercier sometimes likes to play a word-association game with people when he talks about the place he’s called home for the past decade:
“If I say to you, ‘let’s go to Inglewood,’ you probably don’t picture a city, do you?”
As an artist and partner at (fer) Studio, an architecture firm in Inglewood, Mercier is an outspoken advocate for revitalizing Inglewood—starting with a city-wide rebranding.
“You probably imagined four things,” said Mercier. “The Forum, Hollywood Park, rap music and crime.”
For some, Inglewood is a place better known for its past—as the former home of the Los Angeles Lakers for 32 seasons, site of the iconic Randy’s Donuts, and a ubiquitous name-check in ‘90s West Coast rap—than its current endeavors or future plans.
“The city has created income from these things,” said Mercier. “It’s created a brand that isn’t good branding.” [Read more…]